56PARTNERSTalk to Mark

For independent UK cosmetic surgery clinics

New patients for your clinic.
Pay when they attend.

Grow the procedures you want to grow. We fund the agreed advertising and handle enquiry checks, patient preparation and booking, so your team can focus on the consultation.

See the £195 clinic offer See what your team receives

Your pilot, led personally by Mark Pinnes.
30 years building demand for regulated businesses.

Illustrative private-clinic consultation between a patient and clinician; both are fictional.
A patient who knows why they are coming.AI-generated illustration

Your clinic. Your patient criteria.
Your team in control of care.

£195per eligible attendance
plus applicable VAT

Advertising funded by us, within an agreed cap

No retainer. No fee for a no-show.

For clinics with consultation capacity

Put your available
appointments to work.

You have the clinical team and room for new consultations. You want to grow particular procedures without adding another campaign to your coordinator’s workload. This pilot is built for that.

  1. 01

    Enquiries that fit your clinic

    Set the procedures, location and administrative criteria you want us to work to. Your team approves the advertising and the fee guide patients see.

  2. 02

    Advertising included

    Get a campaign created and funded within an agreed budget. Each patient chooses your clinic; we do not resell their enquiry to competing clinics.

  3. 03

    Preparation taken care of

    Your team receives a short patient brief and a coordinated booking. We explain your price guide, capture questions and send appointment reminders.

  4. 04

    Pay for attendance

    Pay £195 plus applicable VAT when an eligible patient attends. You can check every charge against your appointment record. No attendance, no fee.

What your team receives

Know who is coming.
And what they want to discuss.

Give your coordinator the details they need without starting the conversation again. Your clinician receives the concern in the patient’s own words, with the practical preparation already recorded.

  • The concern, in the patient’s own words
  • Your price guide acknowledged
  • Appointment and sharing permission confirmed
  • Questions about risks, recovery and alternatives

Your clinicians retain the medical assessment, treatment recommendations and consent process.

CONSULTATION BRIEFFictional example

Emma, 38

Rhinoplasty enquiry

“I’d like to discuss the profile of my nose. I want to understand what is realistic, the risks, and whether doing nothing is the better option.”
Price guide
Clinic’s guide reviewed; final price requires consultation
Appointment
Agreed with the clinic
Questions
Suitability, recovery, risks and alternatives
Permission
Patient authorised sharing with this clinic

Medical suitability has not been assessed.

Make the concern easier to understand

A clearer question
for your clinician.

A visual reference can give your clinician a specific question to discuss. This example shows how a patient might express a concern while keeping the clinical decision with your team.

Fictional reference imageAI-edited illustration
Two matching side profiles of a fictional adult woman. The right profile contains a subtle AI alteration to the nose. This is not a real patient or a surgical result.AI illustration · not a treatment result
An imagined change for discussion. Not a prediction.

Both images are AI-generated and depict a fictional person. The edited image is not a treatment recommendation or evidence that this change is achievable. Suitability, possible outcomes, limitations and risks require assessment by a qualified clinician. Actual results vary.

Your pilot includes written patient briefs. Visual preparation is shown as a future option, not an included service.

Your partner at 56 Partners

Experienced in regulated markets.
Invested in your pilot.

Mark PinnesFounder, 56 Partners

Your clinic gets a partner with 30 years’ experience building demand in sectors where trust matters.

My work spans healthcare, financial services and other regulated businesses. Your reputation depends on responsible communication, so you approve the patient-facing campaign before it runs.

I’ve also been the patient. Having nose surgery years ago gave me a personal reason to care about how people are treated before they ever meet a clinician.

I’ll lead your pilot personally and invest my time and the agreed advertising budget. You work directly with me, from setting the patient criteria to reviewing the attendances.

Talk to me about your clinic

Your clinic pilot

Start with up to 10 consultations.
Decide what comes next.

Meet the patients, assess the quality of the enquiries and decide whether to continue. You pay for eligible attendances, with a fixed ceiling on your clinic’s fees.

Your fee

£195

per eligible consultation attended
plus applicable VAT

Discuss your clinic pilot

Advertising, preparation and booking included.
No retainer or separate media bill.

The work taken off your team’s desk

  • Advertising created for your clinic and approved by you
  • Campaign spend funded within an agreed cap
  • Enquiries checked against your agreed criteria
  • Patient briefs, booking coordination and reminders
  • An attendance record you can check before paying

Up to 10 attendances or 60 days.Whichever comes first. Maximum clinic fees: £1,950 plus applicable VAT. Any continuation needs a new agreement.

Only pay for eligible attendances

No charge for no-shows, duplicates or enquiries outside the agreed criteria. A wrongly billed attendance is removed or that fee refunded.

Stay in control of the commitment

No retainer or separate advertising invoice. Either party can pause new activity. Eligible appointments already booked remain covered by the agreed terms.

Patient criteria, campaign budget and pilot terms are agreed in writing before launch. No minimum volume, treatment conversion or revenue is guaranteed. The fee is for an eligible attended consultation, whether or not treatment is appropriate or goes ahead.

Before you decide

Your questions,
answered.

What you pay for, what is included
and how your clinic stays in control.

For clinics ready to welcome new patients

Have consultation capacity to fill?

Tell Mark which procedures you want to grow and where you have appointment capacity. You’ll discuss the patient criteria, campaign scope and fees before deciding whether to start.

Discuss a pilot for your clinic

For clinic business enquiries. Please do not email patient photographs or medical information.